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SpiritualAnimal, the workshop of Brett Engle

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How to create and self publish a print book with a lot of images and pictures
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Intention: for sale or personal use?

Binoculars Illustration by Brett EngleAs an author and self publisher of your own book, you are in charge and you will have to make a lot of important decisions. The order in which you make these decisions is also important because it will help you form a vision and stay on track as you create your book. Right now is the ideal time to decide if you intend to sell your book, or if it is only for your own personal reasons.

Books that are going to be for sale will ultimately be seeking an audience to read them. This could change a lot about your book, so I recommend deciding early if you plan to sell it. Authors looking to profit will undoubtedly take this step seriously and perform thorough research to determine what type of person will buy their book. Professional publishers are usually very skilled at this type of research, but they also sometimes ask authors to make major changes to please the intended customer. It is ultimately up to each author to decide how important sales are, and deciding early is recommended.

Authors would be smart to think about who their target audience might be and how to clearly communicate to them with words and pictures. What other kinds of books do they read? Each book genre has best sellers; do you want your book to be one of them? What do those books have in common? What sets them apart? More possible questions to ask are: What will the book offer to a potential reader? Is the idea truly entertaining or interesting? Will the book be enjoyable to look at? Does the book communicate it's message clearly? If there are other books of this nature, does mine add something new to the conversation?

Support the author and download this entire guide ad free. Only 99 cents for the PDF. Click here! Each author is unique, each book is unique, and each reader is unique. Don't try to please everyone, because you cannot. If you create a book that is interesting to you, chances are good that someone else will find it interesting, too. Doing general research is recommended, but don't get overwhelmed.

If your book is 100% for personal use (like a family scrapbook or personal journal) then the pressure to sell is gone and you can breathe a sigh of relief. :) The content and design of your book is entirely your personal decision. You may still want to look at books that are similar in genre for inspiration. Let's move on for now.



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